FEATURES OF FORMING A MARKETING STRATEGY OF EDUCATIONAL ORGANIZATION

Authors

  • L. Kh. Dzhabrailov Chechen State Pedagogical University. 364031, Chechen Republic, Grozny, Kiev street, 33 Author
  • I. V. Dzhapaeva Chechen State Pedagogical University. 364031, Chechen Republic, Grozny, Kiev street, 33 Author

Keywords:

educational institution, educational service, strategy, marketing in education, marketing approach

Abstract

A reliable guarantee of the effective functioning of an educational organization in modern conditions is the
use of a marketing strategic approach to management in the course of its activities. Otherwise, the organization of
education in the conditions of Russian reality simply cannot find its niche in the market of educational services,
which will lead to the unprofitability of its activities and the termination of its existence.
The article describes the features of the functioning of the educational services market, which fundamentally
distinguish it from other types of markets. The exclusive properties of educational services, which leave an imprint
on the behavior of subjects of market relations, are investigated. Considered the marketing position of the
educational organization. 

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Published

2019-01-01

Issue

ВЫПУСК 3

Section

08.00.14 Мировая экономика

License

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