WAYS OF IMPROVING THE COMPETITIVE SUSTAINABILITY OF THEPUBLISHING AND PRINTING COMPLEXES OF RUSSIA AND BELARUS

Authors

  • Е. М. Merzlikina Moscow Ivan Fedorov State University of Printing Arts, 2A, Pryanishnikova str., 127550 Moscow Author
  • Т. V. Kashtelyan Belarusian State Technological University, Ministry of Education of the Republic of Belarus, 1, Gritsevtsa str., 220009 Minsk, Belarus Author

Keywords:

internal environment; external environment; corporations; publishing subcomplex; coordination; efficiency; costs; prices; forecasting

Abstract

The article is devoted to the research of the factors which structure the market, thus, forming the system of enterprises
of the publishing and printing-complex (PPC); the problems of competitive stability. Institutional units fall into corporations,
non-incorporated subjects, etc. The suggestions of deepening the market and institutional transformations in the economies
of PPC in Russia and Belarus by means of innovative methods of management are put forward. Their essence lies in the
application of methods of the system-structured analysis with expert estimates standing out as the ‘‘tree of objectives’’
with the joint strategic behavior considered as its ‘‘branches’’.

Table 1. Ref.: 4 titles.

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Published

2015-12-01

Issue

Выпуск 3. Декабрь 2015 года

Section

ЭКОНОМИЧЕСКИЕ НАУКИ

License

Copyright (c) 2023 Вестник БарГУ Серия "Исторические науки и археология. Экономические науки. Юридические науки"

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