SPA & WELLNESS BUSINESS DEVELOPMENT: A TYPOLOGY OF SOCIALRESPONSIBILITY ORIENTATIONS

Authors

  • N. Simchenko V. I. Vernadsky Crimean Federal University, 4 Vernadskogo Prospekt, 295007, Simferopol, The Russian Federation Author
  • S. Tsohla V. I. Vernadsky Crimean Federal University, 4 Vernadskogo Prospekt, 295007, Simferopol, The Russian Federation Author
  • E. Polishchuk V. I. Vernadsky Crimean Federal University, 4 Vernadskogo Prospekt, 295007, Simferopol, The Russian Federation Author

Keywords:

social responsibility, the typology of social responsibility orientations, competitiveness of health resort

Abstract

The article discusses a typology of social responsibility orientations in the spa industry. The features of social
responsibility perception by managers of the health-resort organizations are analysed. According to the core
characteristics of socially oriented organizations the types of social responsibility orientations in the spa industry are
identified and discussed. Given paper represents the research focused on development of methodology for investigation
of the corporate social responsibility concept with the use of economic-mathematical methods of analysis. This research
also seeks to adjust existing economic-mathematical methods of analysis for evaluation of the impact of social
responsibility orientations оn competitiveness of health resorts.

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Published

2017-03-01

Issue

ВЫПУСК 1

Section

08.00.14 Мировая экономика

License

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