PECULIARITIES OF PERSONALITY CATEGORIZATION BY REPRESENTATIVES OF DIFFERENT INFORMATION SUBCULTURES

Authors

  • E. I. Medvedskaya Brest State University named after A.S. Pushkin, Ministry of Education of the Republic of Belarus, 21 Cosmonauts Ave., 224016 Brest, the Republic of Belarus Author

Keywords:

sign system; printed word; media image; categorization; cognitive complexity; factor analysis; semantic differential

Abstract

The article is devoted to the problem of the impact of digital technologies on the categorization of personal knowledge of their users. The psychological typology of informational subcultures (word subculture and media image subculture) and their representatives (reader and viewer) is theoretically substantiated. The results of empirical study of the categorical organization of personal knowledge among representatives of different informational subcultures are presented. It has been established that the representatives of traditional culture of printed word have a more complicated categorical structure of knowledge about one’s own personality and about the personality of an ideal person.

Table 3. Ref.: 9 titles.

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Published

2019-03-01

Issue

Section

ПСИХОЛОГИЧЕСКИЕ НАУКИ