MARKETING SYSTEM FOR EDUCATIONAL SERVICES IN THEEDUCATIONAL INSTITUTION “BARANOVICHI STATE UNIVERSITY”

Authors

  • E. I. Platonenko Yanka Kupala State University of Grodno, Ministry of Education of the Republic of Belarus, 22 Ozheshko str., 230000 Hrodna, Republic of Belarus Author
  • E. Y. Rutman Baranavichy State University, 21 Voikаva Str., 225404 Baranаvichy, the Republic of Belarus Author

Keywords:

marketing; educational service; education; university; image

Abstract

Marketing of educational services is a socially oriented process that contributes to the strengthening of the
competitiveness of an educational institution due to a more complete and high-quality satisfaction of educational needs.
Evaluation, criteria and methods for evaluating the effectiveness of marketing activities in the framework of promoting
educational services are very complex and topical issues that are often discussed by specialists in the field of corporate
communications. Evaluation of the effectiveness of the marketing activities of the university is also very important and requires
careful study, since the promotion of educational services of institutions and the performance is influenced by a special social
mission. The aim of this study is to study the system of marketing educational services in the educational institution “Baranovichi
State University”. As a result, an assessment of the effectiveness of marketing activities in the field of educational services was
given, the features of the formation of the university's image were considered, and measures were proposed to promote
educational services.

Ref.: 4 titles.

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Published

2020-12-01

Issue

Выпуск 8. Декабрь 2020 года

Section

ЭКОНОМИЧЕСКИЕ НАУКИ

License

Copyright (c) 2023 Вестник БарГУ Серия "Исторические науки и археология. Экономические науки. Юридические науки"

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