IMITATING MARKETING GAMES — MODERN MARKETING METHODOLOGY

Abstract

Imitation marketing games are one of the innovative methods of teaching students, getting them practical skills in
making marketing decisions in the process of learning. Simulation games teach business communication, the ability to
negotiate, express and justify one’s thoughts, listen to a partner, and cooperate on the basis of an effective and constructive
partnership. The effect is achieved through multiple repetitions of technologies, modeling the process of information
exchange, collective interaction, perception, as well as in the course of group and intergroup dialogues.

The proposed article describes the business game “Marketing”, developed jointly by four universities, and tested
in the practice of teaching students modern marketing. The strategic marketing business game “Marketing” was developed
thanks to the interaction of teachers from the Department of Marketing and Logistics of Gomel branch of the International
University “MITSO”, the Department of Marketing of Kyiv National University of Trade and Economics, the
Department of Management of the State Educational Institution of Higher Professional Education of the Moscow Region
“Financial and Technological Academy”, the Department of Information Technology and Physics-mathematics disciplines
of Institution of Education “Baranavichy State University”.

Fig. 1. Table 8. Ref.: 7 titles.